Finances
A growing share of gym users is looking to build muscle, leading major fitness companies to refocus their efforts beyond cardio workouts.
In fact, building muscle was the No. 1 goal for 2024, ahead of weight loss and general movement, according to Life Time’s annual survey of 3,000 respondents.
Now, both Peloton and Planet Fitness are expanding their investments in strength.
Planet Fitness changed its mix of equipment and, earlier this month, Peloton launched testing for an app dedicated to strength workout plans called Peloton Strength+.
read more